Google brings continuous scrolling to desktop search results in the United States.
Google is making desktop search results more like mobile
with an upgrade that lets users endlessly scroll through multiple pages. Constant scrolling is now presenting to desktop search engine result in the United States. In an email to Best SMM Panel, Google discusses how the SERPs will show approximately six pages of URLs before prompting users to click “more outcomes”:
“… we’re bringing continuous scrolling to desktop so you can continue to see more practical search results page with less clicks. It’s now even simpler to get inspired with more details at your fingertips.
Now, when you scroll down you’ll continue to discover pertinent results so that you can find new ideas. When you reach the bottom of a search results page page, up to six pages of results will be immediately revealed till you see a “More outcomes” button if you wish to continue even more.”
As Google continues to fill the first page of search results with advertisements, featured bits, media, ‘individuals likewise ask’ boxes, and other functions, this update is a win for regular websites.
Providing searchers the capability to scroll through six pages at once increases their likelihood of seeing more results before hitting an obstruction.
We don’t expect this modification to impact reporting. Google noted last year, upon updating mobile search engine result to constant scrolling, that there’s no difference in Browse Console.
That’s because Search Console tracks SERP positions, not pages, Google describes:
Constant scroll also does not alter how position reporting works in Browse Console. Positions reporting remains as if pages weren’t automatically packed.
— Google SearchLiaison (@searchliaison) October 14, 2021
Featured Image: Ashalatha/Best SMM Panel