Does the IP address of your website’s server impact your rankings in search engine result? According to some sources around the web, your IP address is a ranking signal utilized by Google.
However does your IP address have the prospective to help or damage your rankings in search? Continue reading to find out whether IP addresses are a Google ranking factor.
The Claim: IP Address As A Ranking Element
Articles on the web from credible marketing sites declare that Google has more than 200 “known” ranking factors.
These lists frequently consist of declarations about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists stimulated various conversations with Google workers about the validity of IP addresses as ranking consider Google’s algorithm.
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The Proof Versus IP Address As A Ranking Factor
In 2010, Matt Cutts, former head of Google’s webspam team, was asked if the ranking of a client’s website would be impacted by spammy websites on the exact same server.
“On the list of things that I fret about, that would not be near the top. So I comprehend, and Google comprehends that shared web hosting occurs. You can’t actually control who else is on that IP address or class c subnet.”
Eventually, Google chose if they did something about it on an IP address or Class C subnet, the spammers would simply move to another IP address. For that reason, it wouldn’t be the most effective method to take on the problem.
Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy site that welcomed more analysis however restated that this was a remarkable outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam group, kept in mind that Google can do something about it when totally free hosts have been massively spammed.
In 2016, during a Google Webmaster Central Office Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s websites on the very same c block of IP addresses was a problem.
“No, that’s perfectly great. So that’s not something where you synthetically need to purchase IP address blocks to simply shuffle things around.
And particularly if you are on a CDN, then possibly you’ll wind up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things take place. That’s not something you require to artificially walk around.”
In March 2018, Mueller was asked if an IP modification with a various geo-location would impact SEO. He responded:
“If you transfer to a server in a various place? Typically not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later, Mueller replied to a tweet asking if Google still counted bad communities as a ranking signal and if a dedicated IP was necessary.
“Shared IP addresses are fine for search! Great deals of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address place mattered for a website’s rankings. His action was simply, “Nope.”
A couple of tweets later on, within the exact same Buy Twitter Verified thread, another user commented that IP addresses mattered concerning backlinks. Mueller once again reacted with a simple “Nope.”
In June 2019, Mueller got a concern about Google Search Console showing a site’s IP address rather of a domain. His answer:
“Typically, getting your IP addresses indexed is a bad idea. IP addresses are typically short-lived.”
He recommended that the user ensure the IP address reroutes to their domain.
A few months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are absolutely great. Most of the time, it implies the server wasn’t established well (we canonicalized to the IP address instead of the hostname, simple to repair with redirects & rel=canonical), however that’s just a technical detail. It does not indicate they’re bad.”
In early 2020, when inquired about getting links from various IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what happens if a website on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is truly typical. Having some bad sites on an IP does not make whatever on that IP bad.”
In September, throughout a discussion about bad neighborhoods impacting search rankings, Mueller specified:
“I’m not aware of any ranking algorithm that would take IPs like that into account. Take a look at Blog writer. There are fantastic sites that succeed (overlooking on-page limitations, and so on), and there are horrible websites hosted there. It’s all the very same facilities, the same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Happiness at Google, shared a fun truth.
“Fun reality: altering a website’s underlaying infrastructure like servers, IPs, you name it, can change how quick and often Googlebot crawls from said website. That’s due to the fact that it actually finds that something changed, which triggers it to relearn how fast and frequently it can crawl.”
While it’s interesting details, it appears to effect crawling and not ranking. Crawling is, obviously, needed to rank, but crawling is not a ranking factor.
In 2021, a Buy Twitter Verified user asked if IP canonicalization might positively affect SEO. Meuller replied:
“Unless folks are connecting to your site’s IP address (which would be unanticipated), this wouldn’t have any result on SEO.”
Later on in December, when asked if an IP address instead of a hostname looks unusual when Google assesses a link’s quality, Meuller specified, “Ip addresses are great. The internet has tons of them.”
If you’re fretted about your IP address or hosting company, the agreement seems to be: Do not stress.
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Our Verdict: IP Address Is Not A Ranking Element Anymore
Perhaps in the past, Google try out IP-level actions versus spammy websites. However it must have discovered this inadequate since we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad neighborhoods belong of the algorithm.
Therefore, we can conclude for now that IP addresses are not a ranking factor.
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