Meta Releases Campaign To Support Small Company Shopping

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Meta is kicking off a project to encourage users to support small to medium-sized companies (SMBs) during the vacation shopping season.

Today, Meta is announcing:

  • An extension of its #BuyBlack Friday effort.
  • A 2022 vacation present guide including business from the Meta Organization Leaders Network.
  • A 2022 SMB vacation marketing guide.

#BuyBlack Friday Effort

Meta continues its #BuyBlack Friday campaign for the 3rd year, consisting of complimentary resources, education, and training for black-owned SMBs.

Today, Black company owner can visit the refreshed #BuyBlack Friday website to schedule and get one-on-one marketing support.

Additionally, the site highlights a number of Black-Owned SMBs and personal tips/guidance on how they’ve found success using Meta service tools.

Meta underscores the importance of the holiday shopping season for minority-owned businesses:

“For minority-owned services currently disproportionately affected by the pandemic, the significance of the holiday is much more acute– 25% of U.S. minority-owned services expect to make more than half their yearly revenue from October-November, and this is highest for Black-owned organizations at 34%.”

Holiday Gift Guide

Meta’s yearly vacation gift guide entitled the “2022 Smalliday Display,” highlights a series of services from the Meta Organization Leaders Network (MLBN).

Consumers can shop directly from the guide to receive exclusive promos and discounts.

Meta’s vacation present guide is introducing on November 21.

SMB Vacation Marketing Guide

Meta is launching an updated vacation marketing guide for SMBs with suggestions and tips on utilizing the company’s free tools to take full advantage of sales over the holiday.

Key areas in the guide consist of:

  • How to power ads with Performance 5: Discover how to make advertisements more impactful, drive more sales, and broaden your customer base.
  • Update your material and organization information: Learn how to create an unique look for your vacation marketing campaign and keep it consistent all season.
  • General vacation marketing pointers: Find out how to place services or products as gifts by utilizing various personalities in posts and ads.

Meta’s vacation marketing guide and BuyBlack Friday website are available now. The holiday present guide will be readily available next week.

Source: Meta

Featured Image: Wirestock Creators/Best SMM Panel